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Develop leaders. Inspire wellness.

Develop leaders. Inspire wellness.Develop leaders. Inspire wellness.Develop leaders. Inspire wellness.

"Mindset. Wellness. Retention."

Request A Speaker

Develop leaders. Inspire wellness.

Develop leaders. Inspire wellness.Develop leaders. Inspire wellness.Develop leaders. Inspire wellness.

"Mindset. Wellness. Retention."

Request A Speaker

Click HERE to Become a Host Agency for 2025 Courses!

Click HERE to Become a Host Agency for 2025 Courses!

Click HERE to Become a Host Agency for 2025 Courses!

Click HERE to Become a Host Agency for 2025 Courses!

Click HERE to Become a Host Agency for 2025 Courses!

Click HERE to Become a Host Agency for 2025 Courses!

Retention is the solution to recruitment!


Jeff Lurie

Leadership Development and Organizational Wellness

We've provided training to:

Services We Offer

Public Safety Training

Business Growth Planning

Public Safety Training

Lead. Retain. Recruit.

View Training Courses

Conference Speaking

Business Growth Planning

Public Safety Training

Motivate. Engage. Educate.

Learn more

Business Growth Planning

Business Growth Planning

Business Growth Planning

Plan. Execute. Profit. 

Learn more

2025 Training Calendar - New Sessions Coming Soon!

March 2025

Financial Wellness for Public Safety (Multiple Sessions)

All day

Agency Not Disclosed Washington, DC

Event Details

March 2025

Financial Wellness for Public Safety (Multiple Sessions)

Financial Wellness for Public Safety is also offered in multiple 4-hour intensive sessions focusing on personal financial wellness to includ...

Event Details

All day

Agency Not Disclosed Washington, DC

April 9, 2025

Financial Wellness for Public Safety

730am

-

330pm

Hampton Roads Criminal Justice Training Academy, 805 City Center Blvd, Newport News, VA 23606

Event Details

April 9, 2025

Financial Wellness for Public Safety

Financial Wellness for Public Safety is comprised of two distinct components within one 8-hour course. The first half focuses on personal fi...

Event Details

730am

-

330pm

Hampton Roads Criminal Justice Training Academy, 805 City Center Blvd, Newport News, VA 23606

April 14-18, 2025

Public Safety Telecommunicators Week Webinar Series

12pm

-

1pm

Virtual via Zoom

Event Details

April 14-18, 2025

Public Safety Telecommunicators Week Webinar Series

This week long FREE webinar series celebrates the hard work and dedication of our Public Safety Telecommunicators around the globe! Join us ...

Event Details

12pm

-

1pm

Virtual via Zoom

May 2025

South Shore Real Estate Summit

All day

Stellwagen Beer Co, 100 Enterprise Drive, Marshfield, MA

Event Details

May 2025

South Shore Real Estate Summit

Keynote Presenter for the South Shore Real Estate Summit hosted by The South Shore Group. For more information on this event, visit www.sout...

Event Details

All day

Stellwagen Beer Co, 100 Enterprise Drive, Marshfield, MA

July 27-30, 2025

APCO 2025 - APCO International Annual Conference

All day

Baltimore, MD

Event Details

July 27-30, 2025

APCO 2025 - APCO International Annual Conference

APCO 2025 is the premier event for public safety communications officials, from frontline telecommunicators to ECC managers to public safety...

Event Details

All day

Baltimore, MD

More Events

About 38 Seconds Coaching

Collaboration and Team Work

Our Approach

We deliver dynamic in-person training tailored specifically to public safety personnel addressing key areas of the Public Safety Wellness Ecosystem™ to include social, emotional, physical, and financial wellness. 


Our approach combines evidence-based strategies with interactive sessions, fostering a holistic understanding of well-being. We emphasize the importance of resilience and community support, empowering participants to thrive both personally and professionally. 


Our motivational speaking services inspire and engage public safety organizations, equipping teams with the tools they need to enhance their wellness initiatives and create a culture of support.


Together, we aim to build a healthier, more resilient workforce dedicated to serving the community. A happy workforce is a productive and more approachable workforce. We believe strongly that retention is the solution to recruitment.

View Our Services
Productivity

Why Us?

Public safety leaders face challenges requiring tailored support and strategic insights. That’s why choosing the right mentor or coach is critical. We prioritize strong partnerships, enabling us to offer the dedicated time and guidance you deserve to enhance overall wellness and increase employee retention. Whether you’re looking for a strategic ally to ensure effective delivery or need assistance in maintaining focus on your organizational goals, we’ll work together to create and implement a customized plan for success. Our journey has been collaborative, and yours should be too.

Are you ready to add value to your next conference, panel Q&A, or company training?

Contact us for a free consultation! 

Schedule an Event

Who Are We?

38 Seconds Coaching was founded by retired police lieutenant and serial entrepreneur Jeff Lurie to support a "people first" mindset among team leaders, business owners, and those driven to top-level leadership positions. 38 Seconds Coaching is built on the mindset that your audience will either embrace or disengage with your delivery within the first 38 Seconds of an encounter. Whether that encounter is virtual or in-person, the first 38 Seconds is the most critical. As your professional coach and wellness advocate, we are more than just the conference speaker. We provide results-driven initiatives to increase retention, build effective teams within your organization, connect you with professionals in the marketing world to build upon and expand your brand to external stakeholders, and more! We're excited to learn more about you and your organization. Would you like to learn more about us?

Learn More About Jeff Lurie

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